Bigcommerce has raised $125 million so far from investors including General Catalyst, Softbank, and American Express, and is pursuing rapid growth in the U.S. and Asia. It faces formidable competition, however, from other e-commerce platforms like Shopify (which recently filed for a $100 million initial public offering) and Magento, as well as marketplaces eBay and Amazon that target smaller vendors.
In its announcement, Bigcommerce said that the purchase of Zing will allow it to give retailers better tools and APIs to manage inventory and sales across multiple channels, such as an online store and brick-and-mortar location.
More than 30 percent of Bigcommerce’s 85,000 clients currently operate at least one physical storefront, too, and the integration with Zing will allow them to handle services like in-store…
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