Brian Williams Friday Ratings Down – But Not Out


NBC’s Nightly News’ news demo tumbled 36% on Friday compared to the show’s Monday-through-Thursday average last week. ABC’s World News Tonight won the night in the demo, and in overall audience, after finishing behind NBC’s newscast each night, Monday through Thursday. The media, which has been covering the controversy about the show’s anchor Brian Williams, has been reporting today that it means viewers are abandoning Williams after he confessed he was not, as he had previously claimed, on a military helicopter that took a rocket propelled grenade in Iraq in ’03.

But Friday’s ratings also might suggest viewers care a lot less about this issue than does the media — particularly since NBC announced Friday afternoon it was launching an internal investigation into Williams’ claims about that helicopter ride and other claims he’s made over the years. Typically, viewers tune in to train wrecks — in this case, to see…

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Author: xhibitmagazine

Blogger / Web Designer living in Port Harcourt, Nigeria I loves Information Technology and Music. Ask me for more...

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